About Us

Happy Mummy Ltd was founded in January 2004 by Anna Wik. Being a mum and knowing a lot of mums with young children I soon realised that there were things mums needed for their little ones that were not available to buy. Being keen to find new things I soon discovered through research that in other countries there were some very clever and innovative products that never seemed to reach the UK or even the EU markets. From this my mission was set – to act as an agent and distributor for foreign companies wishing to penetrate the European markets with their fantastic products!

So we specialise in clever, innovative and high quality Baby and toddler products which makes parents life a little bit easier and bring joy to the little ones. Our brands include Petite Creations, See Me Smile, Hook n Stroll, Baby Elephant Ears, Elf Magic and Happy Mummy. We care about the environment and carefully select the best factories from all around the world to ensure ethical trading and that our products are of the highest standard and safety possible. We also try to eliminate unnecessary packaging and endeavour to package our products in the most environmentally friendly way we can.

I hope you like our products – if you have any comments or suggestions please feel free to contact me!

Anna Wik

Founder of Happy Mummy

anna@happymummy.com